"Avatar" back in theaters (or, How to make another millions of dollars on the same crap)
Thursday, August 26, 2010 at 3:47PM Allow me to preface my title with the following: I did enjoy "Avatar". The first time I saw it. It's not a movie I want to revisit again either in theaters or on DVD. So I was just floored with dismay with what I just read about the re-release: It has a whole 9 minutes of extra content. 9 minutes. The only reason I see this re-release as being even remotely useful is if you failed to see this the first time in the theaters. It was a visually exciting experience, no doubt. HOWEVER, I would not pay another $15-$20 for a ticket to see an extra 9 minutes of a relatively okay film. (I equate this similarly to my friends who recently paid actual cash money to see "The Room" in theater. I don't care how fun the experience, that movie is a travesty against film and my eyeballs.)
I do not begrudge anyone who loved "Avatar" and would love to see it again and would love to see the 9 minutes of new footage. Gods know I would pay obscene amounts of money to see a re-release of Joss Whedon's "Serenity" with 9 minutes of extra footage. But this re-release of "Avatar" proves to me how stupid the studios think the moviegoing audience is, and conversely, how stupid the moviegoing audience actually is.
So I beseech you, Citizens of the Internet, put your money to good use this weekend and go see "Scott Pilgrim vs. The World" for the 1st or 3rd time. Only by proving the worth of nerd film can we keep subpar movies from making billions of dollars. Support great filmmakers like Edgar Wright, Kevin Smith, and other creators who are making film and TV that isn't the same trite crap Hollywood keeps shoving into our ever-widening maws. We can't depend on the rest of the country to help. Need I point out the terribleness that is "Vampires Suck" made $12 million last weekend? Yeah, I didn't think so.


